Listening To Your Donors 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Bruce Campbell 作者

Jossey-Bass

译者

2000-01-15 出版日期

240 页数

USD 40.00 价格

Hardcover

丛书系列

9780787950378 图书编码

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发表于2024-11-26

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Listening To Your Donors 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Listening To Your Donors 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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What do your donors need? How can you win their support? For the nonprofit seeking to improve programs and increase fundraising, this book provides a step-by-step guide to listening to the needs of your donors through effective survey research. Bruce Campbell draws from over fifteen years of professional experience and real-life examples to provide many of the research tools that a nonprofit needs. He explains how to design questionnaires, select sample populations, create focus groups, analyze survey results, and much more. Throughout the book, there are tables, action steps, and sample questionnaires to help tailor your donor research to the organization's mission and goals. With the right approach, your nonprofit can not only build donor relations but also expand its resources. Listening to Your Donors is an essential tool for nonprofit executives involved with fundraising, communications, marketing, or public relations.

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