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Service Management and Operations 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

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Haksever, Cengiz; Render, Barry; Russell, Roberta S.; Murdick, Robert G. 作者

Pearson Education (US)

译者

1999-11 出版日期

608 页数

$ 143.96 价格

丛书系列

9780130813381 图书编码

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Service Management and Operations 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

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Service Management and Operations 在线电子书图书描述

for undergraduate and graduate courses in Service Management or Service Operations Management. This text takes a multidisciplinary perspective. Drawing upon research from economics, consumer behavior, marketing, strategy and operations management, it offers coverage of the topics relevant to service management and operations. The text first introduces the major concepts of service, then how to build the service system to create customer value, followed by operational issues and some of the tools for managing a service operation.

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