彼得·菲斯剋不但是世界公認的商業戰略學傢、世界各國眾多企業掌門人的顧問、鼓舞人心的商業演說傢，還是一名商業企業傢。他與世界頂尖的大型企業閤作多年，如英國航空公司、可口可樂、英國瑪莎百貨、微軟、維珍等。

他曾經擔任全球規模最大的專業營銷機構“特許營銷協會”的CE0，全球戰略營銷谘詢公司PA谘詢集團的領導人。獨立的品牌價值研究機構Brand Finance的常務董事。還是戰略創新機構Foundation的閤夥人。

菲斯剋著有暢銷書《營銷天纔》和《完全CE0》，其中《營銷天纔》被譯成24種文字。《商業戰略評論》稱他為“傑齣的新商業思想傢”。

《商業天纔》講述瞭：天纔善於從不同的角度審視問題。要在成熟和新興的市場探尋最佳發展機遇。要對概念和市場進行創新而非單純開發産品，要讓革新來點燃員工的激情、吸引客戶。最關鍵的就是要把自己的創意轉化成為切實可行的行動和利潤。在當今競爭日益激烈、聯係日益緊密的市場上，《商業天纔》將帶領企業嚮利潤更高、發展更快的目標前進!從C rocs的熱潮到Diesel的瀟灑；從Kikkoman的秘密到RedBull的乾勁；從Google的遠景展望llJCu rrent TV的顛覆；從P&G革命至lJUmpqua銀行現象，全球頂尖公司的經營秘訣盡收其中。為今天商業活動的發展鋪設瞭新的規劃。 讓我們以一種毅然決然的姿態。投身到天纔的行列中吧! 在綫閱讀本書

At last, a more inspired approach to business. Business Genius describes how to grow your business more effectively through intelligent strategy and imaginative leadership, radical innovation and sustained change. Combining the entrepreneurial passion of a start–up with the commercial rigour of large enterprises... this is for everyone who seeks the inspiration to think and act differently. Business Genius helps you drive more profitable, sustainable growth in today’s fast changing and connected markets. It explores the challenges of strategy and innovation, leadership and change as you grow your business, and yourself, in order to achieve high performance. From the craze for Crocs to the cool of Diesel, the secrets of Kikkoman and energy of Red Bull, the vision of Google and disruption of Current TV, the revolution of P&G and the phenomenon of Umpqua – the book captures the best insights from around the world, and a new agenda for today’s business. Seeing things differently is the foundation of genius. Connecting your left and right brain to think more holistically, exploring opportunities from the future back as well as now forward – then doing business from the outside in rather than the inside out, in order to turn radical ideas into practical action.

點擊鏈接進入中文版：

商業天纔