Predictably Irrational, Revised and Expanded Edition 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025


Predictably Irrational, Revised and Expanded Edition

简体网页||繁体网页
丹·艾瑞里 作者
Harper
译者
2009-06-01 出版日期
400 页数
USD 27.99 价格
Roughcut
丛书系列
9780061854545 图书编码

Predictably Irrational, Revised and Expanded Edition 在线电子书 图书标签: 行为经济学  psychology  business  经济学  心理学  DanAriely  经济  marketing   


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发表于2025-04-02


Predictably Irrational, Revised and Expanded Edition 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

Predictably Irrational, Revised and Expanded Edition 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

Predictably Irrational, Revised and Expanded Edition 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025



Predictably Irrational, Revised and Expanded Edition 在线电子书 用户评价

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03152014 - 04212014 try the English version first with the author's MOOC course on COURSERA; done before the course's ending!

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对理性经济人假设的一次次松动,引出多种反直觉的结论。每一章的实验设计很有趣也很有启发性。作为一本行为经济学的科普读物,营养均衡易消化。

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听老罗吹牛听出来的副产品,每章开头的实验是整本书的精华,实验后的分析和解决的对策远不如实验好玩~ 其实行为学就是把你习惯做的事情证明给你看你原来真的就是这么做的。

评分

对理性经济人假设的一次次松动,引出多种反直觉的结论。每一章的实验设计很有趣也很有启发性。作为一本行为经济学的科普读物,营养均衡易消化。

评分

03152014 - 04212014 try the English version first with the author's MOOC course on COURSERA; done before the course's ending!

Predictably Irrational, Revised and Expanded Edition 在线电子书 著者简介

Dr. Dan Ariely, 40, is the Alfred P. Sloan Professor of Behavioral Economics at MIT, where he holds a joint appointment between MIT’s Program in Media Arts and Sciences and the Sloan School of Management. He is also a visiting scholar at the Boston Federal Reserve Bank and a fellow at the Institute for Advance Study at Princeton. Dr. Ariely publishes widely in the leading scholarly journals in economics, psychology, and business. His work has been featured in a variety of media including The New York Times, Wall Street Journal, Washington Post, Boston Globe, Business 2.0, Scientific American, Science, CNN, NPR, and he was interviewed for ABC 20/20’s segment on Freakonomics. Born in New York City, he lives in Boston, MA and Princeton, NJ.


Predictably Irrational, Revised and Expanded Edition 在线电子书 图书目录


Predictably Irrational, Revised and Expanded Edition 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Predictably Irrational, Revised and Expanded Edition 在线电子书 图书描述

How do we think about money?

What caused bankers to lose sight of the economy?

What caused individuals to take on mortgages that were not within their means?

What irrational forces guided our decisions?

And how can we recover from an economic crisis?

In this revised and expanded edition of the New York Times and Wall Street Journal bestseller Predictably Irrational, Duke University's behavioral economist Dan Ariely explores the hidden forces that shape our decisions, including some of the causes responsible for the current economic crisis. Bringing a much-needed dose of sophisticated psychological study to the realm of public policy, Ariely offers his own insights into the irrationalities of everyday life, the decisions that led us to the financial meltdown of 2008, and the general ways we get ourselves into trouble.

Blending common experiences and clever experiments with groundbreaking analysis, Ariely demonstrates how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. As he explains, our reliance on standard economic theory to design personal, national, and global policies may, in fact, be dangerous. The mistakes that we make as individuals and institutions are not random, and they can aggregate in the market—with devastating results. In light of our current economic crisis, the consequences of these systematic and predictable mistakes have never been clearer.

Packed with new studies and thought-provoking responses to readers' questions and comments, this revised and expanded edition of Predictably Irrational will changethe way we interact with the world—from the small decisions we make in our own lives to the individual and collective choices that shape our economy.

Predictably Irrational, Revised and Expanded Edition 在线电子书 下载 mobi epub pdf txt 在线电子书下载

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Predictably Irrational, Revised and Expanded Edition 在线电子书 读后感

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为什么银行的大楼都豪华气派?不是他们喜欢奢侈,他们是为了打消人们担心携款逃跑的顾虑。为什么火车硬座那么简陋?不是他们不舍得花几个小钱,他们觉得搞太舒适了就没有人愿意坐卧铺了。为什么超市物品有豪华包装?不是他们不懂得节约的美德,是引诱好乱花钱的顾客自己跳出...  

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“常识”之后另有常识——《怪诞行为学》读书笔记&书摘 艾瑞里的《可预见的非理性》是在老罗2010年做《一个理想主义者的创业故事》的演讲中听到的,他说这本书可以作为奸商必读读物,或者也可以作为预防奸商必读读物,那次演讲中老罗同时提到的还有马尔科姆的《引爆点》,这两...  

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序:"哪天我的羊儿越来越肥,我会把它们送给生活这只狼,希望它在吃饱之后,少来打扰我.那么我又可以安安心心的放我的羊了,哈哈" 这俩天在看这一本"怪诞行为学", 跟以前看过的 "影响力"有些共同之处. 可以总结为行为经济学,是心理学和经济学的巧妙融合,它解释了我们有时看...  

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