Convergence Culture 在線電子書 圖書標籤: 新媒體 文化研究 商業 互聯網 USC communication
發表於2024-12-25
Convergence Culture 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024
不知道為啥這麼紅,閤流論。。。
評分不知道為啥這麼紅,閤流論。。。
評分當年讀這本書的時候,Convergence culture的說法還不是很紅
評分為考試翻閱過 盡此而已
評分不知道為啥這麼紅,閤流論。。。
Convergence Culture maps a new territory: where old and new media intersect, where grassroots and corporate media collide, where the power of the media producer and the power of the consumer interact in unpredictable ways. Henry Jenkins, one of America's most respected media analysts, delves beneath the new media hype to uncover the important cultural transformations that are taking place as media converge. He takes us into the secret world of Survivor Spoilers, where avid internet users pool their knowledge to unearth the show's secrets before they are revealed on the air. He introduces us to young Harry Potter fans who are writing their own Hogwarts tales while executives at Warner Brothers struggle for control of their franchise. He shows us how The Matrix has pushed transmedia storytelling to new levels, creating a fictional world where consumers track down bits of the story across multiple media channels. Jenkins argues that struggles over convergence will redefine the face of American popular culture. Industry leaders see opportunities to direct content across many channels to increase revenue and broaden markets. At the same time, consumers envision a liberated public sphere, free of network controls, in a decentralized media environment. Sometimes corporate and grassroots efforts reinforce each other, creating closer, more rewarding relations between media producers and consumers. Sometimes these two forces are at war. Jenkins provides a riveting introduction to the world where every story gets told and every brand gets sold across multiple media platforms. He explains the cultural shift that is occurring as consumers fight for control across disparate channels, changing the way we do business, elect our leaders, and educate our children.
这是一年前的一个冲动产物,如今纪念一下。 在我写这篇碎碎念的时候,天不过刚刚黑,但微博上有不少人已经准备洗洗睡了,因为她们准备半夜四点起来看挪威电视剧《SKAM》的更新。《SKAM》的火爆绝不仅仅只在这群迷妹之中,它甚至出现在挪威首都Oslo市政厅预算审议会上: 议员La...
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評分 評分跨媒介叙事与粉丝深度体验的生成 ——亨利·詹金斯《融合文化》阅读札记 人类认知和学习模式的形成与媒介形式有密不可分的关联。媒介理论家麦克卢汉认为:“媒介是人的延伸。”通过媒介,人类不再囿于封闭有限的所处时空,而是扩展了自身的感官和思维系统,使他们的认知范畴得...
Convergence Culture 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024