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AdValue 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Butterfield, Leslie 編作者

Butterworth-Heinemann

譯者

2003-04-30 出版日期

256 頁數

USD 44.95 價格

Paperback

叢書系列

9780750655019 圖書編碼

AdValue 在線電子書圖書標籤: 英文 Advertising

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發表於2024-10-05

AdValue 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

AdValue 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

AdValue 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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AdValue 在線電子書著者簡介

AdValue 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

AdValue 在線電子書圖書描述

"Advalue" is organised into four sections, according to where the advertising effect is to be seen: company value effects; business performance effects; customer effects; and brand effects. In addition, there is a brief introductory section and each chapter is prefaced by a short executive summary describing 'the argument in brief'. The individual authors are leading experts in their fields drawn from the advertising industry, the client community and the academic world. The book is aimed both at an advertising audience and at a general business audience - spanning from finance to marketing - who need to tie advertising spend to tangible outcomes. It is based on key reports from the IPA and leading advertising experts, and offers the first comprehensive and coherent quantitative approach to gauging advertising performance. It is suitable for both an advertising and a general business audience.

AdValue 在線電子書下載 mobi epub pdf txt 在線電子書下載

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