Integrating Corporate Communications 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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James L. Horton 作者

Quorum Books

译者

1995-09-30 出版日期

344 页数

USD 96.95 价格

Hardcover

丛书系列

9780899308951 图书编码

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发表于2024-09-19

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Integrating Corporate Communications 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Seldom does a work on corporate communications take such a radical economic approach to the topic. Horton integrates corporate communications cost-effectively into all business activity and presents a new way to look at corporate communications as a force behind all business disciplines. He describes and reviews external and internal communication; examines human behavior in communicating; reviews corporate communication structure; and analyzes messages and media and shows how to get started toward cost-effective corporate communication. In 11 chapters, the book presents a look at corporate communications based on economic principles. Separate chapters examine the business environment and communication; corporate communication and strategy and reputation; corporate communication and the individual; corporate communication and messages; corporate communication and media; corporate communication and measurement; and corporate communication and business structure. A major resource for senior managers, strategists, and other communications specialists.

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