Integrating Corporate Communications 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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James L. Horton 作者

Quorum Books

譯者

1995-09-30 出版日期

344 頁數

USD 96.95 價格

Hardcover

叢書系列

9780899308951 圖書編碼

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Integrating Corporate Communications 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Integrating Corporate Communications 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Integrating Corporate Communications 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Integrating Corporate Communications 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Integrating Corporate Communications 在線電子書圖書描述

Seldom does a work on corporate communications take such a radical economic approach to the topic. Horton integrates corporate communications cost-effectively into all business activity and presents a new way to look at corporate communications as a force behind all business disciplines. He describes and reviews external and internal communication; examines human behavior in communicating; reviews corporate communication structure; and analyzes messages and media and shows how to get started toward cost-effective corporate communication. In 11 chapters, the book presents a look at corporate communications based on economic principles. Separate chapters examine the business environment and communication; corporate communication and strategy and reputation; corporate communication and the individual; corporate communication and messages; corporate communication and media; corporate communication and measurement; and corporate communication and business structure. A major resource for senior managers, strategists, and other communications specialists.

Integrating Corporate Communications 在線電子書下載 mobi epub pdf txt 在線電子書下載

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