Why We Buy 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Paco Underhill 作者

Simon & Schuster

译者

2008-12-30 出版日期

306 页数

GBP 16.00 价格

Paperback

丛书系列

9781416595243 图书编码

Why We Buy 在线电子书图书标签: 营销心理学 psychology shopping 购物习惯零售 Marketing 零售业

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发表于2024-06-26

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Why We Buy 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Why We Buy 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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作者对于传统零售业的分析相当给力，可惜本书后半段臆想多于数据推断，略有瑕疵

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作者对于传统零售业的分析相当给力，可惜本书后半段臆想多于数据推断，略有瑕疵

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Why We Buy 在线电子书图书描述

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes: • The latest trends in online retail -- what retailers are doing right and what they're doing wrong -- and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers. • A guided tour of the most innovative stores, malls and retail environments around the world -- almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing. The new Why We Buy is an essential guide -- it offers advice on how to keep your changing customers and entice new and eager ones.

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