Why We Buy 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Paco Underhill 作者

Simon & Schuster

译者

2008-12-30 出版日期

306 页数

GBP 16.00 价格

Paperback

丛书系列

9781416595243 图书编码

Why We Buy 在线电子书图书标签: 营销心理学 psychology shopping 购物习惯零售 Marketing 零售业

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发表于2024-11-21

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Why We Buy 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Why We Buy 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

Why We Buy 在线电子书用户评价

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适合零售VM学习

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易读易懂

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作者对于传统零售业的分析相当给力，可惜本书后半段臆想多于数据推断，略有瑕疵

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原以为是分析“我为什么会买”的书，其实是“他会什么会买（Why They Buy）”，写给零售商看的。

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一本让人失去做一个pure shopper心态的书

Why We Buy 在线电子书著者简介

Why We Buy 在线电子书图书目录

Why We Buy 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Why We Buy 在线电子书图书描述

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes: • The latest trends in online retail -- what retailers are doing right and what they're doing wrong -- and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers. • A guided tour of the most innovative stores, malls and retail environments around the world -- almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing. The new Why We Buy is an essential guide -- it offers advice on how to keep your changing customers and entice new and eager ones.

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