商务英语写作 pdf epub mobi txt 电子书 下载 2025

Part One Introduction Chapter 1 Introduction 1.1 Overview 1.2 Business Writing 1.3 Writing as a Process 1.4 Writing as a Product 1.5 Principles of Effective Business Writing 1.6 Intercultural CommunicationPart Two Business Correspondence Chapter 2 The Layout of Business Letters 2.1 Overview 2.2 Parts of Business Letters 2.3 Presentation of Business Letters 2.4 Novice Writing and Comments 2.5 Useful Expressions and Structures Chapter 3 Business Correspondence 3.1 Overview 3.2 Letters 3.3 Emails 3.4 Good News and Bad News Letters 3.5 Letters of Complaint 3.6 Letters of Persuasion 3.7 Novice Writing and Comments 3.8 Useful Expressions and StructuresPart Three Business Reports Chapter 4 Memos 4.1 Overview 4.2 Historyof Memos 4.3 Characteristics of Successful Memos 4.4 Components of Memos 4.5 Writing Memos 4.6 Novice Writing and Comments 4.7 Useful Expressions and Structures Chapter 5 Meeting Materials 5.1 Overview 5.2 Meeting Notices 5.3 Meeting Agendas 5.4 Meeting Minutes 5.5 Novice Writing and Comments 5.6 Useful Expressions and Structures Chapter 6 Business Reports 6.1 Overview 6.2 Categories of Reports 6.3 Functions of Reports 6.4 Writing Business Reports 6.5 Preparations for Business Reports 6.6 Informal Reports 6.7 Formal Reports 6.8 Novice Writing and Comments 6.9 Useful Expressions and Structures Chapter 7 Informational & Analytical Reports 7.1 Overview 7.2 Informational Reports 7.3 Analytical Reports 7.4 Novice Writing and Comments 7.5 Useful Expressions and Structures Chapter 8 Business Proposals & Business Plans 8.1 Overview 8.2 Business Proposals 8.3 Business Plans 8.4 Novice Writing and Comments 8.5 Useful Expressions and Structures Chapter 9 Annual Reports 9.1 Overview 9.2 The Annual Report and Its Sections 9.3 Writing the Annual ReportPart Four Publicity Materials Chapter 10 Press Releases 10.1 Overview 10.2 Layout of the Press Release 10.3 Writingthe Press Release 10.4 Novice Writing and Comments 10.5 Useful Expressions and Structures Chapter 11 Technical Descriptions 11.1 Overview 11.2 Types of Descriptions 11.3 MetHod of DeveLopment 11.4 Language of Descriptions 11.5 Illustrations in Descriptions 11.6 Novice Writing and Comments 11.7 Useful Expressions and Structures Chapter 12 Operating Instructions 12.1 Overview 12.2 Understanding Your Task 12.3 Analyzing Your Audience 12.4 Components of Instructions 12.5 Sequenced Instructions and Styles of Presentation 12.6 Language of Instructions 12.7 Novice Writing and Comments 12.8 Useful Expressions and StructuresPart Five Visual Communication Chapter 13 Questionnaire 13.1 Overview 13.2 Cover Letter 13.3 Layout of the Questionnaire 13.4 Preparing a Questionnaire 13.5 Tips for Framing the Questions 13.6 Tips for Designing and Presenting CHoices 13.7 Administering the Questionnaire 13.8 Interpreting Findings and Writing Up 13.9 Novice Writing and Comments 13.10 Useful Expressions and Structures Chapter 14 Visual Techniques 14.1 Overview 14.2 MetHods of Visual Presentation 14.3 PowerPoint Slides 14.4 Language of Integrating the Visuals into the Text 14.5 Useful Expressions and StructuresPart Six Contracts Chapter 15 Contracts 15.1 Overview 15.2 Types of Contract 15.3 Sales Contract 15.4 Sample ContractsAppendices Appendix One Punctuation Appendix Two List of Business Titles Appendix Three ResumesKey to Exercises
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