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Crisis Communication: Practical PR Strategies for Reputation Management and Company Survival 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

Crisis Communication: Practical PR Strategies for Reputation Management and Company Survival
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Anthonissen, Peter F. 編 作者
譯者
2008-10 出版日期
222 頁數
$ 45.14 價格
叢書系列
9780749454005 圖書編碼

Crisis Communication: Practical PR Strategies for Reputation Management and Company Survival 在線電子書 圖書標籤: 有趣話題  IMC   

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Crisis Communication: Practical PR Strategies for Reputation Management and Company Survival 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Crisis Communication: Practical PR Strategies for Reputation Management and Company Survival 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Crisis Communication: Practical PR Strategies for Reputation Management and Company Survival 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


Crisis Communication: Practical PR Strategies for Reputation Management and Company Survival 在線電子書 用戶評價

評分☆☆☆☆☆

practical methods with useful case studies.

評分☆☆☆☆☆

practical methods with useful case studies.

評分☆☆☆☆☆

practical methods with useful case studies.

評分☆☆☆☆☆

practical methods with useful case studies.

評分☆☆☆☆☆

practical methods with useful case studies.

Crisis Communication: Practical PR Strategies for Reputation Management and Company Survival 在線電子書 著者簡介

Crisis Communication: Practical PR Strategies for Reputation Management and Company Survival 在線電子書 著者簡介

Crisis Communication: Practical PR Strategies for Reputation Management and Company Survival 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Crisis Communication: Practical PR Strategies for Reputation Management and Company Survival 在線電子書 圖書描述

Senior management and leaders within companies embroiled in crisis, have learned the hard way what happens when the unthinkable becomes a reality - an accident results in death or injury; a failed company takeover causes share prices to plummet; or toxic food, medicines and drinks leads to mass hysteria. All attention focuses on the guilty parties - and the media can be expected to make this crisis headline news within a matter of hours. No company or organisation is immune to crisis. Everyday, organisations run the risk of being affected. However, a crisis does not necessarily have to turn into a disaster for the business or organisation involved. "Crisis Communication" provides readers with advice on how to limit damage effectively by acting quickly and positively. Moreover, it explains how to turn a crisis into an opportunity by communicating efficiently, through the use of successful public relations strategies. Providing information on accountability; crisis communication planning; building your corporate image; natural disasters; accidents; financial crises; legal issues; corporate re-organisation; food crises; dealing with negative press; media training; and risk managers, "Crisis Communication" is a thorough guide to help prepare your organisation for any future calamities. Including international case studies, crisis communication checklists and sample crisis preparation documents, this book ensures that you are fully prepared for the absolute necessity of proactive crisis communication and proper planning, should you be confronted with a crisis.

Crisis Communication: Practical PR Strategies for Reputation Management and Company Survival 在線電子書 下載 mobi epub pdf txt 在線電子書下載
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