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Marketing Research 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Marcus Schmidt 作者

Prentice Hall

译者

2006-07-07 出版日期

632 页数

USD 140.60 价格

Paperback

丛书系列

9780273646358 图书编码

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Marketing Research 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Marketing Research 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Marketing Research: An International Approach is a comprehensive text written with the decision-maker in mind. It is written from the perspective of the firm conducting marketing research in the national and international markets irrespective of its country of origin. This tools-oriented book shows how international marketing managers can transform existing (Secondary) and newly collected (primary) data into useful information. This is a comprehensive and advanced marketing research book that offers an analytical and decision-oriented framework of the subject. This book looks at firms conducting market research in the national and international markets irrespective of its country of origin. This book is written for advanced undergraduate and graduate students studying Marketing Research. It is also appropriate for practitioners who wish to keep abreast of the most recent developments in the field.

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