Marketing Research 在線電子書 圖書標籤:
發表於2024-12-26
Marketing Research 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024
Marketing Research: An International Approach is a comprehensive text written with the decision-maker in mind. It is written from the perspective of the firm conducting marketing research in the national and international markets irrespective of its country of origin. This tools-oriented book shows how international marketing managers can transform existing (Secondary) and newly collected (primary) data into useful information. This is a comprehensive and advanced marketing research book that offers an analytical and decision-oriented framework of the subject. This book looks at firms conducting market research in the national and international markets irrespective of its country of origin. This book is written for advanced undergraduate and graduate students studying Marketing Research. It is also appropriate for practitioners who wish to keep abreast of the most recent developments in the field.
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Marketing Research 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024