A Fine Line 在線電子書 圖書標籤: 設計 工業設計 frogdesign 商業 創新 用戶體驗 design 思維
發表於2024-11-15
A Fine Line 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024
innovation needs leadership back up. We need design our business from the beginning
評分作者 Hartmut Esslinger 是 frog 的創始人,喬布斯背後的男人之一,著名的「Snow White」設計概念提齣者,Esslinger 和喬布斯頗有幾分神似,不然也不會一拍即閤幾十年,本書介紹瞭作者創立 frog 40多年的創業經曆,描繪瞭作者眼中工業設計中「設計驅動」的戰略價值(frog 這四個字母需要小寫,就是為瞭體現其反叛的自由意誌)
評分innovation needs leadership back up. We need design our business from the beginning
評分innovation needs leadership back up. We need design our business from the beginning
評分不怎麼樣,排版看的眼睛疼。不是很喜歡這種一個勁講自己故事的風格,完全沒有藉鑒意義。起碼比《Confessions of an Advertising Man》難讀。棄。
哈特穆特•艾斯林格(Hartmut Esslinger)
◆艾斯林格是全球工業設計教父,世界頂級創意谘詢公司青蛙公司創始人。
◆艾斯林格是全球知名企業背後的品牌打造大師,為蘋果、微軟、IBM、西門子、索尼、戴爾、通用、惠普、摩托羅拉、雅虎、思愛普、美國電話電報公司、太陽計算機係統公司、花旗 集團、迪士尼、柯達、LV、阿迪達斯、宏碁、Swatch以及本田等成功創造瞭暢銷而經典的産品。
◆艾斯林格開創瞭蘋果“白雪”設計語言,催生瞭蘋果II 計算機係列,這一設計獲得瞭1984年《時代周刊》年度設計奬。
◆艾斯林格被美國《商業周刊》尊崇為自“1930年以來美國最有影響力的工業設計師”,以及首位“高科技設計超級明星”。
◆艾斯林格曾獲得數百項設計和創新大奬,以及帕森設計學院的榮譽藝術博士學位。他的作品被紐約現代藝術博物館、史密森研究院和慕尼黑新藝術中心永久收藏。
praise for a fine line "A breath of turbo-charged fresh air that doesn't regurgitate the ego-maniac CEO's selective memory or an outside expert's misinterpretations. Hartmut explains innovation through the lens of design, and it's about time we gained his valuable perspective." --Guy Kawasaki, former chief evangelist, Apple and co-founder of Alltop.com "At Flextronics, we fell in love with Hartmut and frog, and their passion for bringing crazy great designs and design processes into the forefront of great product companies. We used their expertise to help our customers, many of the greatest product companies in the world, including Apple, HP, Cisco, Microsoft and others. It is a credit to Hartmut that in the midst of a shocking global recession, frog still sets quarterly revenue records. Theirs is a unique and fascinating story." --Michael Marks, partner, Riverwood Capital LLC and former CEO, Flextronics "Hartmut's new approach to design is felt in every room in every house in every country and in every business around the world. He proved that thoughtful design is not only good for people but is good for business--and that both are interlinked. I have been fortunate to have observed first hand his impact at Sony, Apple, and HP?and have learned so much from him. He is an unsung hero of our times A Fine Line is a must-read for designers and business people alike." --Satjiv Chahil, senior vice president, Hewlett-Packard "A fascinating, breathtaking, and exemplary insight into a success story that never had so much topicality, and so much informative potential as just now. Esslinger offers an honest and encouraging portrait of the incredible power of the business and design alliance. A Fine Line is a handbook of design expertise and the art of business at its best, showing a variety of radical solutions and fresh new ideas." --Professor Dr Peter Zec, president, ICSID and founder, red dot awards
曾经读过杨明洁的类似题材的书,大概叫以产品设计为核心的企业OOXX策略云云,而这本副标题叫设计策略如何改变未来商业的E文书,无疑更给了我今距离研究今日企业设计的机会。 杨的书更像是自己和自己公司的广告,其功利性用脚后跟也能看出来,但华丽题目和洋洋洒洒案例的背后却...
評分曾经读过杨明洁的类似题材的书,大概叫以产品设计为核心的企业OOXX策略云云,而这本副标题叫设计策略如何改变未来商业的E文书,无疑更给了我今距离研究今日企业设计的机会。 杨的书更像是自己和自己公司的广告,其功利性用脚后跟也能看出来,但华丽题目和洋洋洒洒案例的背后却...
評分以一个工业设计师的角度来畅谈商业战略的现状与发展,前两章涉及到设计方面的知识多一些,后面的章节更多的是对环境,对企业发展提出自己的看法,有点越界,但也在情理之中吧!跟购买时设想的内容有所偏差,但这也正是探索跟学习的乐趣吧!
評分曾经读过杨明洁的类似题材的书,大概叫以产品设计为核心的企业OOXX策略云云,而这本副标题叫设计策略如何改变未来商业的E文书,无疑更给了我今距离研究今日企业设计的机会。 杨的书更像是自己和自己公司的广告,其功利性用脚后跟也能看出来,但华丽题目和洋洋洒洒案例的背后却...
評分以一个工业设计师的角度来畅谈商业战略的现状与发展,前两章涉及到设计方面的知识多一些,后面的章节更多的是对环境,对企业发展提出自己的看法,有点越界,但也在情理之中吧!跟购买时设想的内容有所偏差,但这也正是探索跟学习的乐趣吧!
A Fine Line 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024