The Eleventh Edition of Business Research Methods continues to provide the most timely, richest, and most comprehensive coverage of the research experience in Business Research Methods. Students and instructors will find thorough coverage of all business research topics --backed by solid theory. The expertise and practical experience of Cooper and Schindler is evident in the realistic Snapshots, Close-Ups, PicProfiles, and case studies found throughout the text. Managerial decision making is the underlying theme, and topics and applications are presented and organized in a manner that allows students to thoroughly understand the business research function. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during your course.
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research method 最经典教材
评分明明可以用一章讲清楚的东西,非要分成三四章然后加一些废话进去。由浅入深是真,从头到尾贯穿的那个例子也太尴尬了。
评分research method 最经典教材
评分希望你今晚爱我。
评分希望你今晚爱我。
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