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Donald R. Cooper 作者

McGraw Hill Higher Education

译者

2010-02-01 出版日期

784 页数

$ 281.94 价格

Hardcover

丛书系列

9780073373706 图书编码

Business Research Methods 在线电子书图书标签: 社会科学研究方法I 社会科学 methodology 用户研究创业 YJZ

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Business Research Methods 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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research method 最经典教材

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Business Research Methods 在线电子书著者简介

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Business Research Methods 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Business Research Methods 在线电子书图书描述

The Eleventh Edition of Business Research Methods continues to provide the most timely, richest, and most comprehensive coverage of the research experience in Business Research Methods. Students and instructors will find thorough coverage of all business research topics --backed by solid theory. The expertise and practical experience of Cooper and Schindler is evident in the realistic Snapshots, Close-Ups, PicProfiles, and case studies found throughout the text. Managerial decision making is the underlying theme, and topics and applications are presented and organized in a manner that allows students to thoroughly understand the business research function. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during your course.

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