The Eleventh Edition of Business Research Methods continues to provide the most timely, richest, and most comprehensive coverage of the research experience in Business Research Methods. Students and instructors will find thorough coverage of all business research topics --backed by solid theory. The expertise and practical experience of Cooper and Schindler is evident in the realistic Snapshots, Close-Ups, PicProfiles, and case studies found throughout the text. Managerial decision making is the underlying theme, and topics and applications are presented and organized in a manner that allows students to thoroughly understand the business research function. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during your course.
具體描述
讀後感
評分
評分
評分
評分
用戶評價
希望你今晚愛我。
评分明明可以用一章講清楚的東西，非要分成三四章然後加一些廢話進去。由淺入深是真，從頭到尾貫穿的那個例子也太尷尬瞭。
评分research method 最經典教材
评分明明可以用一章講清楚的東西，非要分成三四章然後加一些廢話進去。由淺入深是真，從頭到尾貫穿的那個例子也太尷尬瞭。
评分希望你今晚愛我。
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