Exploring Marketing Research (with Qualtrics Card) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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William G. Zikmund 作者

South-Western College Pub

译者

2009-03-04 出版日期

736 页数

USD 228.95 价格

Hardcover

丛书系列

9780324788440 图书编码

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Exploring Marketing Research (with Qualtrics Card) 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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EXPLORING MARKETING RESEARCH deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. The text focuses on students as managers, not practitioners, of marketing research. Students learn about traditional types of marketing research, such as designing questionnaires, as well as the latest technological developments that facilitate marketing research including data collection devices, data analysis tools, and practical approaches to data analysis. In addition, this edition places more emphasis on ethical and international issues relating to marketing research.

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