Exploring Marketing Research (with Qualtrics Card) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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William G. Zikmund 作者

South-Western College Pub

譯者

2009-03-04 出版日期

736 頁數

USD 228.95 價格

Hardcover

叢書系列

9780324788440 圖書編碼

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發表於2024-12-25

Exploring Marketing Research (with Qualtrics Card) 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Exploring Marketing Research (with Qualtrics Card) 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Exploring Marketing Research (with Qualtrics Card) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Exploring Marketing Research (with Qualtrics Card) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Exploring Marketing Research (with Qualtrics Card) 在線電子書圖書描述

EXPLORING MARKETING RESEARCH deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. The text focuses on students as managers, not practitioners, of marketing research. Students learn about traditional types of marketing research, such as designing questionnaires, as well as the latest technological developments that facilitate marketing research including data collection devices, data analysis tools, and practical approaches to data analysis. In addition, this edition places more emphasis on ethical and international issues relating to marketing research.

Exploring Marketing Research (with Qualtrics Card) 在線電子書下載 mobi epub pdf txt 在線電子書下載

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