Exploring Marketing Research (with Qualtrics Card)

Exploring Marketing Research (with Qualtrics Card) pdf epub mobi txt 電子書 下載2025

出版者:South-Western College Pub
作者:William G. Zikmund
出品人:
頁數:736
译者:
出版時間:2009-03-04
價格:USD 228.95
裝幀:Hardcover
isbn號碼:9780324788440
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EXPLORING MARKETING RESEARCH deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. The text focuses on students as managers, not practitioners, of marketing research. Students learn about traditional types of marketing research, such as designing questionnaires, as well as the latest technological developments that facilitate marketing research including data collection devices, data analysis tools, and practical approaches to data analysis. In addition, this edition places more emphasis on ethical and international issues relating to marketing research.

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