The Psychology of Survey Response 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Roger Tourangeau 作者

Cambridge University Press

译者

2000-3-13 出版日期

416 页数

USD 54.99 价格

Paperback

丛书系列

9780521576291 图书编码

The Psychology of Survey Response 在线电子书图书标签: 社会学 NONFICTION ★ 问卷设计 survey methodology Psychology 认知访谈

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The Psychology of Survey Response 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

The Psychology of Survey Response 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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我真是特别难伺候，老师上课只讲应用的话，我嫌弃没有理论不明白原理。survey倒是从心理学机制讲起了，我又嫌弃理论的东西太理论根本不知道怎么应用......

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2010fall textbook1

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2010fall textbook1

The Psychology of Survey Response 在线电子书著者简介

The Psychology of Survey Response 在线电子书图书目录

The Psychology of Survey Response 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

The Psychology of Survey Response 在线电子书图书描述

This valuable book examines the complex psychological processes involved in answering different types of survey questions. Drawing on both classic and modern research from cognitive psychology, social psychology, and survey methodology, the authors examine how survey responses are formulated and they demonstrate how seemingly unimportant features of the survey can affect the answers obtained. The book provides a comprehensive review of the sources of response errors in surveys, and it offers a coherent theory of the relation between the underlying views of the public and the results of public opinion polls. Topics include the comprehension of survey questions, the recall of relevant facts and beliefs, estimation and inferential processes people use to answer survey questions, the sources of the apparent instability of public opinion, the difficulties in getting responses into the required format, and the distortions introduced into surveys by deliberate misreporting.

The Psychology of Survey Response 在线电子书下载 mobi epub pdf txt 在线电子书下载

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