What the Dog Saw

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【加】马尔科姆•格拉德威尔(Malcolm Gladwell)被《快公司》誉为“21世纪的彼得•德鲁克”,曾是《华盛顿邮报》商务科学专栏作家,目前是《纽约客》杂志专职作家。2005年被《时代》周刊评为全球最有影响力的100位人物之一。他的代表作品《引爆点》、《异类》、《眨眼之间》均创造了书市神话。《纽约时报》更是把格拉德威尔对社会思潮的影响称为“格拉德威尔效应”(Gladwell Effect)。

马尔科姆出生于英格兰,是牙买加人的后裔。他在加拿大长大,现居纽约市。

出版者:Little, Brown and Company
作者:[加拿大] 马尔科姆·格拉德威尔
出品人:
页数:432
译者:
出版时间:2009-10-20
价格:USD 27.99
装帧:Hardcover
isbn号码:9780316075848
丛书系列:
图书标签:
  • MalcolmGladwell 
  • 心理学 
  • 美国 
  • 心理學 
  • Malcolm_Gladwell 
  • 社会 
  • gladwell 
  • malcolm 
  •  
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What is the difference between choking and panicking? Why are there dozens of varieties of mustard-but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20th century?

In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The Tipping Point; Blink; and Outliers. Now, in What the Dog Saw, he brings together, for the first time, the best of his writing from TheNew Yorker over the same period.

Here is the bittersweet tale of the inventor of the birth control pill, and the dazzling inventions of the pasta sauce pioneer Howard Moscowitz. Gladwell sits with Ron Popeil, the king of the American kitchen, as he sells rotisserie ovens, and divines the secrets of Cesar Millan, the "dog whisperer" who can calm savage animals with the touch of his hand. He explores intelligence tests and ethnic profiling and "hindsight bias" and why it was that everyone in Silicon Valley once tripped over themselves to hire the same college graduate.

"Good writing," Gladwell says in his preface, "does not succeed or fail on the strength of its ability to persuade. It succeeds or fails on the strength of its ability to engage you, to make you think, to give you a glimpse into someone else's head."What the Dog Saw is yet another example of the buoyant spirit and unflagging curiosity that have made Malcolm Gladwell our most brilliant investigator of the hidden extraordinary.

具体描述

读后感

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格拉德威尔是个另辟蹊径的天才,他讲故事的功力似乎已经到了随心所欲的境界,他习惯于将一件复杂的事抽丝剥茧,透析背后的行为模式。他讲故事总是将几个故事杂糅在一起,从不让人觉得枯燥,反而用这种彼此论证的方式来表现他对模式的敏锐观察力。 在上一本《逆...  

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What the dog saw,我译做《狗之所见》,乃是Malcolm Gladwell为《纽约客》撰写的专栏文章之合集,计有十九篇。Gladwell是《纽约客》的签约作家,之前出过三本书,即Ourliers、Blink和《引爆点》(The Tipping Point),都有大名,尤其是最后一本。不过我久已不看英文书,就这...  

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看了这本书才知道原来欧莱雅的广告语原文是“worth it”,顿时觉得比“值得拥有”带劲儿多了;也是看了这本书才知道一句“worth it”已经有了三四十年的历史了。于是去搜化妆品广告来看,发现除了最早版本的“I'm worth it”和流传最广的“you're worth it”,最近又有了“we'r...  

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本人读了《小狗看世界》中塔勒布和尼德霍夫的部分,为这样的好书竞被翻译所害,感到十分可惜。 译者的文笔是流畅的,这一点不可否认。但其翻译却是错漏百出,漏译部分(是其看不懂原文?)倒也算了,眼不见心为静吧。但其遍地开花式的错译却令人烦恼。要不是有幸看到原著,几为...  

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第一篇 The Pitchman 副题是“Ron Popeil及对美国厨房的征服”。 Ron Popeil的家族企业征服了美国家庭的厨房,他们开发的厨房用具广受欢迎,且新品不断涌现。该企业之所以成功,作者认为,是两种家族特质——Pitchman(姑译为“推销员”)和Tinter(姑译为“小工匠”)—结...  

用户评价

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课余英语阅读、朗读、写作教材,也可以作为了解美国生活和文化的窗口。

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实际是收录Gladwell在纽约客专栏文章的一本合集,由许多小故事组成。与Tipping Point相比,题材更丰富,相信无论广告、市场、艺术、人力资源行业的专业人士都可受到启发。另外在心理学、历史和价值观方面的讨论也颇有深度。可惜这样的人才,加拿大永远留不住啊~

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觉得malcolm读多了有点腻, 特别是这类专栏性的小文,一下子读一本觉得有点overdose~ "everything and everyone has a story to tell."

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http://apple4.us/2010/04/steve-game.html

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