Consumer Behavior (10th Edition)

Consumer Behavior (10th Edition) pdf epub mobi txt 电子书 下载 2025

出版者:Prentice Hall
作者:Leon Schiffman
出品人:
页数:600
译者:
出版时间:2009-08-07
价格:USD 185.67
装帧:Hardcover
isbn号码:9780135053010
丛书系列:
图书标签:
  • 消费者行为学 
  • 经济学 
  • 教材 
  • 心理学 
  • MKT 
  •  
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Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.

Consumer Behavior: Its Origin and Strategic and Applications; Introduction to the Consumer Research Process; Market Segmentation; Consumer Motivation; Personality and Consumer Behavior; Consumer Perception; Consumer Learning; Consumer Attitude Formation and Change; Communication and Consumer Behavior; The Family and Its Social Class Standing; Influence of Culture on Consumer Behavior; Subcultures and Consumer Behavior; Cross Cultural and Global Consumer Behavior; Diffusion of Innovations; Consumer Decision Making and Beyond; Consumers Social Responsibility and Green Marketing

For readers interested in studying consumer behavior and/or marketing.

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重死了好么好么成天拿着真心憔悴 不过还算有意思啦~

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已经变成历史书了。

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原来美帝版这么贵…

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总算熬过了……

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原来美帝版这么贵…

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