Consumer Behavior (10th Edition) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Leon Schiffman 作者

Prentice Hall

译者

2009-08-07 出版日期

600 页数

USD 185.67 价格

Hardcover

丛书系列

9780135053010 图书编码

Consumer Behavior (10th Edition) 在线电子书图书标签: 消费者行为学经济学教材心理学 MKT

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Consumer Behavior (10th Edition) 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Consumer Behavior (10th Edition) 在线电子书著者简介

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Consumer Behavior (10th Edition) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Consumer Behavior (10th Edition) 在线电子书图书描述

Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.

Consumer Behavior: Its Origin and Strategic and Applications; Introduction to the Consumer Research Process; Market Segmentation; Consumer Motivation; Personality and Consumer Behavior; Consumer Perception; Consumer Learning; Consumer Attitude Formation and Change; Communication and Consumer Behavior; The Family and Its Social Class Standing; Influence of Culture on Consumer Behavior; Subcultures and Consumer Behavior; Cross Cultural and Global Consumer Behavior; Diffusion of Innovations; Consumer Decision Making and Beyond; Consumers Social Responsibility and Green Marketing

For readers interested in studying consumer behavior and/or marketing.

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