Conflicting Accounts

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出版者:Touchstone
作者:Kevin Goldman
出品人:
页数:400
译者:
出版时间:1998-1-6
价格:USD 26.95
装帧:Paperback
isbn号码:9780684835532
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  • 管理 
  • 盛世长城 
  • 文案 
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Conflicting Accounts is the story of the rise, crash, and rebirth of the largest and arguably most significant advertising agency in the world -- Saatchi and Saatchi. Author Kevin Goldman, former daily advertising columnist for the Wall Street Journal, guides us through a lushly detailed account of the feats and foibles of two of the most colorful characters in the ad business: the reclusive Charles Saatchi, a renowned art collector and the creative force behind Saatchi and Saatchi; and his younger brother Maurice, the ever-so-charming rainmaker whose tony lifestyle and questionable management skills eventually led to his downfall.

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