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Developing Successful Sport Sponsorships Plans (Sport Management Library128) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

Developing Successful Sport Sponsorships Plans (Sport Management Library128)
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David K. Stotlar 作者
Fitness Info Tech
譯者
2009-04-01 出版日期
128 頁數
USD 32.00 價格
Paperback
叢書系列
9781885693877 圖書編碼

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Developing Successful Sport Sponsorships Plans (Sport Management Library128) 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Developing Successful Sport Sponsorships Plans (Sport Management Library128) 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Developing Successful Sport Sponsorships Plans (Sport Management Library128) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


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Developing Successful Sport Sponsorships Plans (Sport Management Library128) 在線電子書 著者簡介

Developing Successful Sport Sponsorships Plans (Sport Management Library128) 在線電子書 著者簡介

Developing Successful Sport Sponsorships Plans (Sport Management Library128) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Developing Successful Sport Sponsorships Plans (Sport Management Library128) 在線電子書 圖書描述

This third edition has evolved through several years of developing, reviewing, and critiquing sport sponsorships and draws on internationally renowned sport marketing professor and author David Stodar's experience in academia and the sport industry. The book examines sport sponsorship theory from the perspective of the sponsored property, rather than as a marketing tactic. It provides an overview of the theoretical underpinnings of the topic, followed by examples from actual sport sponsorships. The chapters are presented in a sequential process that will provide readers with the opportunity to build a quality sponsorship proposal that ensures success. Topics include: Understanding Sport Sponsorship; Prospecting for Sponsors; Identifying Sponsor Needs; Olympic Sponsorship Opportunities; Individual Athlete Sponsorships; Financial Implications; Developing Successful Sport Sponsorship Proposals; Securing Sponsorship Agreements; and, Managing Sport Sponsorships. Many of the chapters in this edition also provide worksheets for use in constructing quality sponsorship proposals. The intent of this book is simple: provide a workbook that assists individuals in creating a sponsorship proposal through well-defined, industry-proven protocol that has been demonstrated to be successful.

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