Project Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Bernard Cova 作者

Wiley

譯者

2002-05-13 出版日期

236 頁數

USD 70.00 價格

Paperback

叢書系列

9780471486640 圖書編碼

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發表於2024-11-27

Project Marketing 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Project Marketing 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Project Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Project Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Project Marketing 在線電子書圖書描述

Project Marketing: Beyond Competitive Bidding is the first English language book that focuses specifically on this important, emerging subject. Project marketing relates to the various marketing activities that take place prior to winning a contract. It deals with marketing of large and complex projects such as the construction of buildings and power stations.

FEATURES

* The authors are all leading international figures in the field of project marketing. Bernard Cova is co-founder and leader of The European Network on Project Marketing and System Selling.

* The book provides models and methods that are necessary to develop a constructive approach to project marketing.

* It contains more than 20 short cases drawn from a wide variety of industries e.g. aerospace, construction, engineering, transport and energy. The cases are truly international with examples from Europe, Asia, USA and Africa.

Project Marketing: Beyond Competitive Bidding can be used a textbook for MBA and other masters-level courses in project marketing and project management. It will also be highly relevant for practitioners and participants in executive and in-company training programs.

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