Media Competition and Coexistence 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Dimmick, John W. 作者

Lawrence Erlbaum

譯者

2002-9 出版日期

158 頁數

$ 118.65 價格

叢書系列

9780805837872 圖書編碼

Media Competition and Coexistence 在線電子書圖書標籤: 傳播

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Media Competition and Coexistence 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Media Competition and Coexistence 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Media Competition and Coexistence 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Media Competition and Coexistence 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Media Competition and Coexistence 在線電子書圖書描述

This volume addresses competition and coexistence within and among media organizations and industries. The work is situated in the field of media economics and management and the central question underlying the theory and data presented is: how is it that media firms, as well as entire industries exist and persist over time despite what often seems to be intense competition for resources, such as audiences and advertisers? The question is answered using a bioecological theory - the theory of the niche - to explain competitive processes. Despite the focus on the niche theory, the book does not eschew traditional economics and each chapter incorporates relevant economic constructs into the analytic framework. This ranges from the use of the notion of economics of scale to explain selection and firm mortality in newspapers and movie theatres, to the use of concept as transaction costs to explicate the rise of advertising agencies, to employing the concept of strategic group in analyzing the niche breadth strategy, to the measurement of gratifications-utilities. This book offers insights for scholars and practitioners in media economics, management and business.

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The definition of media richness theory The media richness theory(Daft et al. 1983) proposes that people choose different media according to the media richness, there are four factors which influence the media richness, including: the speed of feedback, v...

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