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The Public and the National Agenda 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Wayne Wanta 作者

Lawrence Erlbaum

译者

1997-06-01 出版日期

200 页数

USD 20.95 价格

Paperback

丛书系列

9780805824612 图书编码

The Public and the National Agenda 在线电子书图书标签: communication politics

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The Public and the National Agenda 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Focusing on the agenda-setting function of the news media from an information processing standpoint, this volume examines how individuals expose themselves to news media content and how this content translates into issue salience. It utilizes the individual as the unit of measurement. Many agenda-setting studies have used the issue, rather than the individual, as the unit of measurement. By employing an "agenda-setting susceptibility" index, the book details how individuals who actively process information in the news media are most susceptible to agenda-setting effects. Merging agenda-setting with research in information processing and uses and gratifications, it proposes and tests a causal model of media agenda-setting influences by examining demographics, psychological factors, and behavioral variables of individuals.

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