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The Public and the National Agenda 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Wayne Wanta 作者

Lawrence Erlbaum

譯者

1997-06-01 出版日期

200 頁數

USD 20.95 價格

Paperback

叢書系列

9780805824612 圖書編碼

The Public and the National Agenda 在線電子書圖書標籤: communication politics

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發表於2024-11-25

The Public and the National Agenda 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

The Public and the National Agenda 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

The Public and the National Agenda 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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The Public and the National Agenda 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

The Public and the National Agenda 在線電子書圖書描述

Focusing on the agenda-setting function of the news media from an information processing standpoint, this volume examines how individuals expose themselves to news media content and how this content translates into issue salience. It utilizes the individual as the unit of measurement. Many agenda-setting studies have used the issue, rather than the individual, as the unit of measurement. By employing an "agenda-setting susceptibility" index, the book details how individuals who actively process information in the news media are most susceptible to agenda-setting effects. Merging agenda-setting with research in information processing and uses and gratifications, it proposes and tests a causal model of media agenda-setting influences by examining demographics, psychological factors, and behavioral variables of individuals.

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