Cognitive Surplus 在线电子书 图书标签: 互联网 社会学 新媒体 SNS 心理学 ClayShirky 网络媒体 英文
发表于2024-05-19
Cognitive Surplus 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
看看这书,再看看豆瓣,一切豁然开朗
评分看看这书,再看看豆瓣,一切豁然开朗
评分Society is shaped as much by inconvenience as by capability.
评分clay 的东西从来就是 纸上谈兵,完全不会告诉你如何解决问题,也不启发你去触类旁通,因为枚举的例子都非常specific,根本没有普适性。唯讲话铿锵有力,令人舒爽。
评分Kindle Store 上买的第一本书。整本书写得有点啰嗦,要了解这本书的主要思想其实看前两章的内容就差不多了。不过中间为了论证作者的观点穿插的一些行为经济学的实验还是蛮有意思的。
克莱·舍基,被誉为“互联网革命最伟大的思考者”、“新文化最敏锐的观察者”,从事有关互联网的社会和经济影响的写作、教学与咨询,特别关注社会网络和技术网络的交叉地带。目前在纽约大学的互动电信项目中任教,其咨询客户包括诺基亚、宝洁、BBC、美国海军和乐高公司等。多年来,在《纽约时报》、《华尔街日报》、《哈佛商业评论》、《连线》和《IEEE计算机》等报刊上发表文章,广受读者追捧,并经常在技术会议上充当主题演讲者。
The author of the breakout hit Here Comes Everybody reveals how new technology is changing us from consumers to collaborators, unleashing a torrent of creative production that will transform our world.
For decades, technology encouraged people to squander their time and intellect as passive consumers. Today, tech has finally caught up with human potential. In Cognitive Surplus , Internet guru Clay Shirky forecasts the thrilling changes we will all enjoy as new digital technology puts our untapped resources of talent and goodwill to use at last.
Since we Americans were suburbanized and educated by the postwar boom, we've had a surfeit of intellect, energy, and time-what Shirky calls a cognitive surplus. But this abundance had little impact on the common good because television consumed the lion's share of it-and we consume TV passively, in isolation from one another. Now, for the first time, people are embracing new media that allow us to pool our efforts at vanishingly low cost. The results of this aggregated effort range from mind expanding-reference tools like Wikipedia-to lifesaving-such as Ushahidi.com, which has allowed Kenyans to sidestep government censorship and report on acts of violence in real time.
Shirky argues persuasively that this cognitive surplus-rather than being some strange new departure from normal behavior-actually returns our society to forms of collaboration that were natural to us up through the early twentieth century. He also charts the vast effects that our cognitive surplus-aided by new technologies-will have on twenty-first-century society, and how we can best exploit those effects. Shirky envisions an era of lower creative quality on average but greater innovation, an increase in transparency in all areas of society, and a dramatic rise in productivity that will transform our civilization.
The potential impact of cognitive surplus is enormous. As Shirky points out, Wikipedia was built out of roughly 1 percent of the man-hours that Americans spend watching TV every year. Wikipedia and other current products of cognitive surplus are only the iceberg's tip. Shirky shows how society and our daily lives will be improved dramatically as we learn to exploit our goodwill and free time like never before.
当自由时间累积成认知盈余 麦当劳想提高奶昔销量,因此雇用了研究员来弄清楚顾客最关注奶昔的哪种特质。是要做得更稠?更甜?还是更凉?几乎所有研究员关注的都是产品。然而Gerald Berstell却选择了忽略奶昔本身,对顾客进行研究。他每天坐在麦当劳里长达18个小时,观察都...
评分 评分原文的副标题是 互联时代的创新与慷慨 我觉得更符合本书的内容,更多时候作者是在向读者展示一种事实和现象(如本书前大半部分内容),以及一些经验教训分享和一点激发性的思考(如最后几章所述)。或许国人正或已经被学以致用的框框筐住了,总想获得直接快速的收益,或许是对...
评分克莱·舍基说,美国人一年花在看电视上的时间大约2000亿个小时,而这几乎是2000个维基百科项目一年所需要的时间。如果我们将每个人的自由时间看成一个集合体,一种认知盈余,那么,这种盈余会有多大?我们已经忘记了我们的自由时间始终属于我们自己,我们可以凭自己的意愿来消...
评分克莱·舍基说,美国人一年花在看电视上的时间大约2000亿个小时,而这几乎是2000个维基百科项目一年所需要的时间。如果我们将每个人的自由时间看成一个集合体,一种认知盈余,那么,这种盈余会有多大?我们已经忘记了我们的自由时间始终属于我们自己,我们可以凭自己的意愿来消...
Cognitive Surplus 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024