剋萊·捨基,被譽為“互聯網革命最偉大的思考者”、“新文化最敏銳的觀察者”,從事有關互聯網的社會和經濟影響的寫作、教學與谘詢,特彆關注社會網絡和技術網絡的交叉地帶。目前在紐約大學的互動電信項目中任教,其谘詢客戶包括諾基亞、寶潔、BBC、美國海軍和樂高公司等。多年來,在《紐約時報》、《華爾街日報》、《哈佛商業評論》、《連綫》和《IEEE計算機》等報刊上發錶文章,廣受讀者追捧,並經常在技術會議上充當主題演講者。
The author of the breakout hit Here Comes Everybody reveals how new technology is changing us from consumers to collaborators, unleashing a torrent of creative production that will transform our world.
For decades, technology encouraged people to squander their time and intellect as passive consumers. Today, tech has finally caught up with human potential. In Cognitive Surplus , Internet guru Clay Shirky forecasts the thrilling changes we will all enjoy as new digital technology puts our untapped resources of talent and goodwill to use at last.
Since we Americans were suburbanized and educated by the postwar boom, we've had a surfeit of intellect, energy, and time-what Shirky calls a cognitive surplus. But this abundance had little impact on the common good because television consumed the lion's share of it-and we consume TV passively, in isolation from one another. Now, for the first time, people are embracing new media that allow us to pool our efforts at vanishingly low cost. The results of this aggregated effort range from mind expanding-reference tools like Wikipedia-to lifesaving-such as Ushahidi.com, which has allowed Kenyans to sidestep government censorship and report on acts of violence in real time.
Shirky argues persuasively that this cognitive surplus-rather than being some strange new departure from normal behavior-actually returns our society to forms of collaboration that were natural to us up through the early twentieth century. He also charts the vast effects that our cognitive surplus-aided by new technologies-will have on twenty-first-century society, and how we can best exploit those effects. Shirky envisions an era of lower creative quality on average but greater innovation, an increase in transparency in all areas of society, and a dramatic rise in productivity that will transform our civilization.
The potential impact of cognitive surplus is enormous. As Shirky points out, Wikipedia was built out of roughly 1 percent of the man-hours that Americans spend watching TV every year. Wikipedia and other current products of cognitive surplus are only the iceberg's tip. Shirky shows how society and our daily lives will be improved dramatically as we learn to exploit our goodwill and free time like never before.
我记得小的时候,大人对我说,情愿你玩电脑也不要看电视,一个是动脑子的一个是不动脑子的。作者是不是想说明这问题。现在有互联网了,出现了social media了,更高级了,分享转发评论的过程等于是一个学习的过程,输入信息再转化成自己的语言。分享和创造的过程使得自由时间变...
評分How much of your time is spent consuming things other people made (TV, music, video games, websites) versus making your own? Only one of those adds to your value as a human being. ——David Wong 你有多少时间是在消费别人创造的东西:电视,音乐,电玩,网站,.....
評分当自由时间累积成认知盈余 麦当劳想提高奶昔销量,因此雇用了研究员来弄清楚顾客最关注奶昔的哪种特质。是要做得更稠?更甜?还是更凉?几乎所有研究员关注的都是产品。然而Gerald Berstell却选择了忽略奶昔本身,对顾客进行研究。他每天坐在麦当劳里长达18个小时,观察都...
評分感覺囉囉嗦嗦講瞭很多顯而易見的東西,或許因為已經是五年前的內容瞭吧。最後一章相對有意思一點。
评分裏麵有不少現實的例子。
评分Kindle Store 上買的第一本書。整本書寫得有點囉嗦,要瞭解這本書的主要思想其實看前兩章的內容就差不多瞭。不過中間為瞭論證作者的觀點穿插的一些行為經濟學的實驗還是蠻有意思的。
评分大概是互聯網時代變化太快,幾年前寫的書現在看來已經沒有太多振聾發聵的感覺瞭。案例和分析都是精準到位的,讀完以後的收獲卻和看完一場TED不相上下。為數不多的現實意義是為我的追星心路曆程提供瞭理論依據。
评分I have to give it one more star after I finished the reading.
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