Cognitive Surplus 在線電子書 圖書標籤: 互聯網 社會學 新媒體 SNS 心理學 ClayShirky 網絡媒體 英文
發表於2025-01-31
Cognitive Surplus 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025
看看這書,再看看豆瓣,一切豁然開朗
評分Society is shaped as much by inconvenience as by capability.
評分我最喜歡這種披著理論外衣但是有很強實踐意義的東西瞭——既有“解構世界”的高端感,又有似乎常能被舉一反三的實踐性。蠻明顯是一些結構功能主義的痕跡,也從文化社會學角度討論瞭下被機構化的社交網絡。雖然並不是tip-book,也還是蠻適閤做MKT等行業稍瞄兩眼的。
評分clay 的東西從來就是 紙上談兵,完全不會告訴你如何解決問題,也不啓發你去觸類旁通,因為枚舉的例子都非常specific,根本沒有普適性。唯講話鏗鏘有力,令人舒爽。
評分clay 的東西從來就是 紙上談兵,完全不會告訴你如何解決問題,也不啓發你去觸類旁通,因為枚舉的例子都非常specific,根本沒有普適性。唯講話鏗鏘有力,令人舒爽。
剋萊·捨基,被譽為“互聯網革命最偉大的思考者”、“新文化最敏銳的觀察者”,從事有關互聯網的社會和經濟影響的寫作、教學與谘詢,特彆關注社會網絡和技術網絡的交叉地帶。目前在紐約大學的互動電信項目中任教,其谘詢客戶包括諾基亞、寶潔、BBC、美國海軍和樂高公司等。多年來,在《紐約時報》、《華爾街日報》、《哈佛商業評論》、《連綫》和《IEEE計算機》等報刊上發錶文章,廣受讀者追捧,並經常在技術會議上充當主題演講者。
The author of the breakout hit Here Comes Everybody reveals how new technology is changing us from consumers to collaborators, unleashing a torrent of creative production that will transform our world.
For decades, technology encouraged people to squander their time and intellect as passive consumers. Today, tech has finally caught up with human potential. In Cognitive Surplus , Internet guru Clay Shirky forecasts the thrilling changes we will all enjoy as new digital technology puts our untapped resources of talent and goodwill to use at last.
Since we Americans were suburbanized and educated by the postwar boom, we've had a surfeit of intellect, energy, and time-what Shirky calls a cognitive surplus. But this abundance had little impact on the common good because television consumed the lion's share of it-and we consume TV passively, in isolation from one another. Now, for the first time, people are embracing new media that allow us to pool our efforts at vanishingly low cost. The results of this aggregated effort range from mind expanding-reference tools like Wikipedia-to lifesaving-such as Ushahidi.com, which has allowed Kenyans to sidestep government censorship and report on acts of violence in real time.
Shirky argues persuasively that this cognitive surplus-rather than being some strange new departure from normal behavior-actually returns our society to forms of collaboration that were natural to us up through the early twentieth century. He also charts the vast effects that our cognitive surplus-aided by new technologies-will have on twenty-first-century society, and how we can best exploit those effects. Shirky envisions an era of lower creative quality on average but greater innovation, an increase in transparency in all areas of society, and a dramatic rise in productivity that will transform our civilization.
The potential impact of cognitive surplus is enormous. As Shirky points out, Wikipedia was built out of roughly 1 percent of the man-hours that Americans spend watching TV every year. Wikipedia and other current products of cognitive surplus are only the iceberg's tip. Shirky shows how society and our daily lives will be improved dramatically as we learn to exploit our goodwill and free time like never before.
跳过前面的6章废话,直接看第七章吧。 1-6章都在讲述世界的规律、历史、社会现象。而第7章讲的是:在认知盈余时代如何创业。 无论是IT老鸟,还是在互联网行业刚刚起步的初生牛犊。读一读作者所分享的经验心得应该都挺有收获的!
評分舍基的角度是从传统的组织或者传统组织里面的人该如何应对新的变化。 新技术带来的个人行为习惯的改变。 工业化产生了大量财富,以至于人只需要在一天中的一小部分时间工作,就能够获得满足生存生活的收入,每个人都有了越来越多的自由时间,在互联网应用之前,这些时间大部分...
評分当自由时间累积成认知盈余 麦当劳想提高奶昔销量,因此雇用了研究员来弄清楚顾客最关注奶昔的哪种特质。是要做得更稠?更甜?还是更凉?几乎所有研究员关注的都是产品。然而Gerald Berstell却选择了忽略奶昔本身,对顾客进行研究。他每天坐在麦当劳里长达18个小时,观察都...
評分看了第7章简直想打4星啊,但是前面6章只能算2星,综合下只能3星了。 方式、动机、机会三者融合,累积自由时间作为原材料,生产了认知盈余,带来了仍我们为彼此创造机会的机会。以群体的形式尝试新事物,是对社会化媒体最为意义深远的利用。 新工具提供的机会越多,任何人可以...
評分舍基的角度是从传统的组织或者传统组织里面的人该如何应对新的变化。 新技术带来的个人行为习惯的改变。 工业化产生了大量财富,以至于人只需要在一天中的一小部分时间工作,就能够获得满足生存生活的收入,每个人都有了越来越多的自由时间,在互联网应用之前,这些时间大部分...
Cognitive Surplus 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025