Cognitive Surplus

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剋萊·捨基,被譽為“互聯網革命最偉大的思考者”、“新文化最敏銳的觀察者”,從事有關互聯網的社會和經濟影響的寫作、教學與谘詢,特彆關注社會網絡和技術網絡的交叉地帶。目前在紐約大學的互動電信項目中任教,其谘詢客戶包括諾基亞、寶潔、BBC、美國海軍和樂高公司等。多年來,在《紐約時報》、《華爾街日報》、《哈佛商業評論》、《連綫》和《IEEE計算機》等報刊上發錶文章,廣受讀者追捧,並經常在技術會議上充當主題演講者。

出版者:Penguin Press
作者:Clay Shirky
出品人:
頁數:242
译者:
出版時間:2010-06-10
價格:GBP 16.60
裝幀:Hardcover
isbn號碼:9781594202537
叢書系列:
圖書標籤:
  • 互聯網 
  • 社會學 
  • 新媒體 
  • SNS 
  • 心理學 
  • ClayShirky 
  • 網絡媒體 
  • 英文 
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The author of the breakout hit Here Comes Everybody reveals how new technology is changing us from consumers to collaborators, unleashing a torrent of creative production that will transform our world.

For decades, technology encouraged people to squander their time and intellect as passive consumers. Today, tech has finally caught up with human potential. In Cognitive Surplus , Internet guru Clay Shirky forecasts the thrilling changes we will all enjoy as new digital technology puts our untapped resources of talent and goodwill to use at last.

Since we Americans were suburbanized and educated by the postwar boom, we've had a surfeit of intellect, energy, and time-what Shirky calls a cognitive surplus. But this abundance had little impact on the common good because television consumed the lion's share of it-and we consume TV passively, in isolation from one another. Now, for the first time, people are embracing new media that allow us to pool our efforts at vanishingly low cost. The results of this aggregated effort range from mind expanding-reference tools like Wikipedia-to lifesaving-such as Ushahidi.com, which has allowed Kenyans to sidestep government censorship and report on acts of violence in real time.

Shirky argues persuasively that this cognitive surplus-rather than being some strange new departure from normal behavior-actually returns our society to forms of collaboration that were natural to us up through the early twentieth century. He also charts the vast effects that our cognitive surplus-aided by new technologies-will have on twenty-first-century society, and how we can best exploit those effects. Shirky envisions an era of lower creative quality on average but greater innovation, an increase in transparency in all areas of society, and a dramatic rise in productivity that will transform our civilization.

The potential impact of cognitive surplus is enormous. As Shirky points out, Wikipedia was built out of roughly 1 percent of the man-hours that Americans spend watching TV every year. Wikipedia and other current products of cognitive surplus are only the iceberg's tip. Shirky shows how society and our daily lives will be improved dramatically as we learn to exploit our goodwill and free time like never before.

具體描述

讀後感

評分

跳过前面的6章废话,直接看第七章吧。 1-6章都在讲述世界的规律、历史、社会现象。而第7章讲的是:在认知盈余时代如何创业。 无论是IT老鸟,还是在互联网行业刚刚起步的初生牛犊。读一读作者所分享的经验心得应该都挺有收获的!  

評分

原文的副标题是 互联时代的创新与慷慨 我觉得更符合本书的内容,更多时候作者是在向读者展示一种事实和现象(如本书前大半部分内容),以及一些经验教训分享和一点激发性的思考(如最后几章所述)。或许国人正或已经被学以致用的框框筐住了,总想获得直接快速的收益,或许是对...  

評分

評分

我记得小的时候,大人对我说,情愿你玩电脑也不要看电视,一个是动脑子的一个是不动脑子的。作者是不是想说明这问题。现在有互联网了,出现了social media了,更高级了,分享转发评论的过程等于是一个学习的过程,输入信息再转化成自己的语言。分享和创造的过程使得自由时间变...  

評分

舍基的角度是从传统的组织或者传统组织里面的人该如何应对新的变化。 新技术带来的个人行为习惯的改变。 工业化产生了大量财富,以至于人只需要在一天中的一小部分时间工作,就能够获得满足生存生活的收入,每个人都有了越来越多的自由时间,在互联网应用之前,这些时间大部分...  

用戶評價

评分

it is coming!

评分

我最喜歡這種披著理論外衣但是有很強實踐意義的東西瞭——既有“解構世界”的高端感,又有似乎常能被舉一反三的實踐性。蠻明顯是一些結構功能主義的痕跡,也從文化社會學角度討論瞭下被機構化的社交網絡。雖然並不是tip-book,也還是蠻適閤做MKT等行業稍瞄兩眼的。

评分

每個人的一點cognitive surplus如果aggregate起來就可以成就偉業(Wikipedia,Linux)。尤其在中國,如果每個人把花在路上發呆,上班偷閑,傢中悠哉的一些時間做些於己於人有益的事,潛力無窮啊!

评分

impressive book,interesting stories& perspectives

评分

這本書讓我想起寫“排泄性用戶”那個做論壇的人。忘記名字瞭。挺實在的概念,不過就是不深。做任何新東西就是這樣吧,摸著石頭過河。

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