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Excellence in Public Relations and Communication Management (Communication Textbook Series) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

Excellence in Public Relations and Communication Management (Communication Textbook Series)
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Grunig; Grunig, James E.; 作者
Lawrence Erlbaum
譯者
1992-05-01 出版日期
664 頁數
USD 85.00 價格
Paperback
叢書系列
9780805802276 圖書編碼

Excellence in Public Relations and Communication Management (Communication Textbook Series) 在線電子書 圖書標籤: PR  廣告  PA  English   

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Excellence in Public Relations and Communication Management (Communication Textbook Series) 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Excellence in Public Relations and Communication Management (Communication Textbook Series) 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Excellence in Public Relations and Communication Management (Communication Textbook Series) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


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Excellence in Public Relations and Communication Management (Communication Textbook Series) 在線電子書 著者簡介

Excellence in Public Relations and Communication Management (Communication Textbook Series) 在線電子書 著者簡介

Excellence in Public Relations and Communication Management (Communication Textbook Series) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Excellence in Public Relations and Communication Management (Communication Textbook Series) 在線電子書 圖書描述

This work is a direct result of the "excellence project" - a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public relations make an organziation more effective, and how much is that contribution worth economically? The research team began its work with a review of the literature in public relations and related disciplines relevant to these questions. What started as a literature review, however, has ended in a general theory of public relations, one that integrates most of the wide range of ideas about, and practices of, communication management in organizations.

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