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Excellence in Public Relations and Communication Management (Communication Textbook Series) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

Excellence in Public Relations and Communication Management (Communication Textbook Series)
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简体网页||繁体网页
Grunig; Grunig, James E.; 作者
Lawrence Erlbaum
译者
1992-05-01 出版日期
664 页数
USD 85.00 价格
Paperback
丛书系列
9780805802276 图书编码

Excellence in Public Relations and Communication Management (Communication Textbook Series) 在线电子书 图书标签: PR  广告  PA  English   

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Excellence in Public Relations and Communication Management (Communication Textbook Series) 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Excellence in Public Relations and Communication Management (Communication Textbook Series) 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Excellence in Public Relations and Communication Management (Communication Textbook Series) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


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Excellence in Public Relations and Communication Management (Communication Textbook Series) 在线电子书 著者简介

Excellence in Public Relations and Communication Management (Communication Textbook Series) 在线电子书 图书目录

Excellence in Public Relations and Communication Management (Communication Textbook Series) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Excellence in Public Relations and Communication Management (Communication Textbook Series) 在线电子书 图书描述

This work is a direct result of the "excellence project" - a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public relations make an organziation more effective, and how much is that contribution worth economically? The research team began its work with a review of the literature in public relations and related disciplines relevant to these questions. What started as a literature review, however, has ended in a general theory of public relations, one that integrates most of the wide range of ideas about, and practices of, communication management in organizations.

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