Excellence in Public Relations and Communication Management (Communication Textbook Series) pdf epub mobi txt 电子书下载 2025

简体网页||繁体网页

☆☆☆☆☆

出版者:Lawrence Erlbaum

作者:Grunig; Grunig, James E.;

出品人:

页数:664

译者:

出版时间:1992-05-01

价格:USD 85.00

装帧:Paperback

isbn号码:9780805802276

丛书系列:

图书标签:

PR
广告
PA
English

下载链接在页面底部

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

想要找书就要到图书目录大全

book.wenda123.org

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

This work is a direct result of the "excellence project" - a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public relations make an organziation more effective, and how much is that contribution worth economically? The research team began its work with a review of the literature in public relations and related disciplines relevant to these questions. What started as a literature review, however, has ended in a general theory of public relations, one that integrates most of the wide range of ideas about, and practices of, communication management in organizations.