Public Relations Writing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Doug Newsom 作者

Wadsworth Publishing

译者

2004-03-19 出版日期

512 页数

USD 77.95 价格

Paperback

丛书系列

9780534612962 图书编码

Public Relations Writing 在线电子书图书标签: PR 读不完新闻传播 PR&Comms

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Public Relations Writing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Public Relations Writing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Public Relations Writing 在线电子书著者简介

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Public Relations Writing 在线电子书图书描述

PUBLIC RELATIONS WRITING: FORM AND STYLE offers the practical approach one would expect to find in a trade book, but uses the principles and theories of public relations to give students what they need to write with understanding and purpose. Part One provides the background for all public relations writing tasks by explaining how this kind of writing is unique and by exploring the legal and ethical obligations. Part Two is the writing principles section, which covers both style and techniques. Part Three begins with basic public relations writing assignments that students are likely to be exposed to early in their jobs: emails, memos, letters, reports and proposals, backgrounders and position papers. Part Four covers writing for mass media. Much of this section has changed to reflect the impact of technology on media. Part Five covers more complex public relations writing functions, including media kits, media pitches, print and online newsletters, brochures, magazines, including those online, and annual reports. The chapter on crisis communication now includes the planning process that can be used to handle campaigns and crises.

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