Public Relations For Dummies, 2nd Edition 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Eric Yaverbaum 作者

For Dummies

译者

2006-5-12 出版日期

382 页数

GBP 13.99 价格

Paperback

丛书系列

9780471772729 图书编码

Public Relations For Dummies, 2nd Edition 在线电子书图书标签: PR&Comm PR 营销工具书 marketing improvement dummies biz

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Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking

When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full–throttle campaign that′ll generate buzz –– and build your bottom line.

Discover how to

∗ Map a winning PR strategy

∗ Grab attention with press releases, interviews, and events

∗ Cultivate good media relations

∗ Get print, TV, radio, and Internet coverage

∗ Manage a PR crisis

Public Relations For Dummies, 2nd Edition 在线电子书下载 mobi epub pdf txt 在线电子书下载

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