Public Relations For Dummies, 2nd Edition

Public Relations For Dummies, 2nd Edition pdf epub mobi txt 电子书 下载 2025

出版者:For Dummies
作者:Eric Yaverbaum
出品人:
页数:382
译者:
出版时间:2006-5-12
价格:GBP 13.99
装帧:Paperback
isbn号码:9780471772729
丛书系列:
图书标签:
  • PR&Comm 
  • PR 
  • 营销 
  • 工具书 
  • marketing 
  • improvement 
  • dummies 
  • biz 
  •  
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Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking

When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full–throttle campaign that′ll generate buzz –– and build your bottom line.

Discover how to

∗ Map a winning PR strategy

∗ Grab attention with press releases, interviews, and events

∗ Cultivate good media relations

∗ Get print, TV, radio, and Internet coverage

∗ Manage a PR crisis

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Highly recommended if you are trying to pick up some basic PR knowledge within a limited time frame.

评分

Highly recommended if you are trying to pick up some basic PR knowledge within a limited time frame.

评分

Highly recommended if you are trying to pick up some basic PR knowledge within a limited time frame.

评分

Highly recommended if you are trying to pick up some basic PR knowledge within a limited time frame.

评分

Highly recommended if you are trying to pick up some basic PR knowledge within a limited time frame.

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