Public Relations Writing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Doug Newsom 作者

Wadsworth Publishing

譯者

2004-03-19 出版日期

512 頁數

USD 77.95 價格

Paperback

叢書系列

9780534612962 圖書編碼

Public Relations Writing 在線電子書圖書標籤: PR 讀不完新聞傳播 PR&Comms

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發表於2024-11-14

Public Relations Writing 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Public Relations Writing 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Public Relations Writing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

Public Relations Writing 在線電子書用戶評價

評分☆☆☆☆☆

藉到的是第八版瞭·· 但豆瓣上沒有更新就將就著吧挺好看的

評分☆☆☆☆☆

藉到的是第八版瞭·· 但豆瓣上沒有更新就將就著吧挺好看的

評分☆☆☆☆☆

藉到的是第八版瞭·· 但豆瓣上沒有更新就將就著吧挺好看的

評分☆☆☆☆☆

藉到的是第八版瞭·· 但豆瓣上沒有更新就將就著吧挺好看的

評分☆☆☆☆☆

藉到的是第八版瞭·· 但豆瓣上沒有更新就將就著吧挺好看的

Public Relations Writing 在線電子書著者簡介

Public Relations Writing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Public Relations Writing 在線電子書圖書描述

PUBLIC RELATIONS WRITING: FORM AND STYLE offers the practical approach one would expect to find in a trade book, but uses the principles and theories of public relations to give students what they need to write with understanding and purpose. Part One provides the background for all public relations writing tasks by explaining how this kind of writing is unique and by exploring the legal and ethical obligations. Part Two is the writing principles section, which covers both style and techniques. Part Three begins with basic public relations writing assignments that students are likely to be exposed to early in their jobs: emails, memos, letters, reports and proposals, backgrounders and position papers. Part Four covers writing for mass media. Much of this section has changed to reflect the impact of technology on media. Part Five covers more complex public relations writing functions, including media kits, media pitches, print and online newsletters, brochures, magazines, including those online, and annual reports. The chapter on crisis communication now includes the planning process that can be used to handle campaigns and crises.

Public Relations Writing 在線電子書下載 mobi epub pdf txt 在線電子書下載

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