Creativity in Public Relations 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Green, Andy 作者

译者

2010-1 出版日期

256 页数

239.00元价格

丛书系列

9780749456504 图书编码

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Creativity in Public Relations 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Creativity in Public Relations 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Creativity in Public Relations 在线电子书图书描述

Creative input is inevitably required of the PR practitioner, and yet many PR practitioners lack a real understanding of the creative process. Creativity in Public Relations addresses this situation. It guides the reader through a range of techniques and tips for generating creative ideas, as described by the "five I's" of the creative process: information, incubation, illumination, integration and illustration. Among the topics it explores are: techniques for stimulating ideas, ways to evaluate ideas, obstacles to creativity, the creative individual, and the creative organization. It includes practical examples and research carried out by those in the PR industry who are regarded as creativeby their peers. By clearly establishing a definition of "creativity," thisbook will help PR practitioners use the creative process to greater effect in their work. The fourth edition of this popular title includes new case studies andupdates on the increasing importanceof social media in public relations.

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