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Erica Weintraub Austin 作者

Lawrence Erlbaum Associates

译者

2006-06-16 出版日期

416 页数

USD 110.00 价格

Hardcover

丛书系列

9780805853803 图书编码

Strategic Public Relations Management 在线电子书图书标签: USC Research PR 504

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Strategic Public Relations Management 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Strategic Public Relations Management 在线电子书图书描述

This Second Edition of Erica W. Austin and Bruce E. Pinkleton's popular text, "Strategic Public Relations Management", helps readers move from a tactical public relations approach to a strategic management style. Building on the first edition, it demonstrates skillful use of research and planning techniques, providing updated research methods that make use of the Internet and programs aiding data entry and analysis. This version also expands its focus to communication program planning more broadly. Chapters in the book cover such critical topics as: creating a framework for planning; identifying the elements of a campaign; determining research needs and developing the research plan; gathering useful data for strategic guidance; making research decisions; and applying theory to professional practice.

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