The Entertainment Marketing Revolution 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Al Lieberman 作者

FT Press

译者

2002-05-11 出版日期

384 页数

USD 49.95 价格

Paperback

丛书系列

9780130293503 图书编码

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The Entertainment Marketing Revolution 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Entertainment Marketing shows you how to differentiate your product and find your market in today's incredibly complex, brutally competitive $500 billion global entertainment marketplace. Industry insiders Al Lieberman and Pat Esgate cover the entire entertainment industry, offering powerful insights into marketing film, video, broadcast, cable, radio, music, print, games, sports, travel, theme parks, and much more. Understand the driving forces, key synergies, new opportunities, and advanced marketing techniques today's top companies are riding to success. Learn how to create tomorrow's blockbuster properties by addressing all of the essential "4C"s of entertainment -- content, conduit, consumption, and convergence. Discover how to organize and time your marketing campaigns; how to identify new trends, markets, and niches before your competitors do; and how to take advantage of entirely new approaches, such as experiential branding. From licensing characters to marketing athletes, Lieberman and Esgate offer insights for success in every facet of entertainment marketing.

The Entertainment Marketing Revolution 在线电子书下载 mobi epub pdf txt 在线电子书下载

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