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Marketing Research Essentials 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Carl McDaniel Jr. 作者

Wiley

译者

2010-6-22 出版日期

528 页数

0 价格

Paperback

丛书系列

9780470169704 图书编码

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发表于2024-11-10

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Marketing Research Essentials 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Marketing Research Essentials 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Marketing Research Essentials 在线电子书图书描述

Filled with engaging, current examples drawn from the authors' ongoing involvement in the field, Marketing Research Essentials is a comprehensive text that teaches students how to become effective consumers of market research. The only book on the market co-authored by a full-time marketing researcher, McDaniel and Gates together bring their real-life, insider experiences from the industry to teach students how to make critical business decisions through the study of market research. Recognizing that marketing research is much more than computing sample size, learning SPSS, or conducting a focus group, the text shares with students all they need in research design, data acquisition, and data analysis, with a fresh dose of reality that is unmatched.

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