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Marketing Research Essentials 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Carl McDaniel Jr. 作者

Wiley

譯者

2010-6-22 出版日期

528 頁數

0 價格

Paperback

叢書系列

9780470169704 圖書編碼

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發表於2024-11-10

Marketing Research Essentials 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Marketing Research Essentials 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Marketing Research Essentials 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Marketing Research Essentials 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Marketing Research Essentials 在線電子書圖書描述

Filled with engaging, current examples drawn from the authors' ongoing involvement in the field, Marketing Research Essentials is a comprehensive text that teaches students how to become effective consumers of market research. The only book on the market co-authored by a full-time marketing researcher, McDaniel and Gates together bring their real-life, insider experiences from the industry to teach students how to make critical business decisions through the study of market research. Recognizing that marketing research is much more than computing sample size, learning SPSS, or conducting a focus group, the text shares with students all they need in research design, data acquisition, and data analysis, with a fresh dose of reality that is unmatched.

Marketing Research Essentials 在線電子書下載 mobi epub pdf txt 在線電子書下載

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