Fashion Entrepreneurship Second Edition 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Granger, Michele 作者

Fairchild Pubns

译者

2011-9-11 出版日期

448 页数

USD 69.99 价格

Paperback

丛书系列

9781563672330 图书编码

Fashion Entrepreneurship Second Edition 在线电子书图书标签: FashionRetail CLOTHING BUSINESS

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Fashion Entrepreneurship Second Edition 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Fashion Entrepreneurship Second Edition 在线电子书著者简介

Michele M. Granger, PhD, ITAA, is a full professor in the Fashion and Interior Design Department, College of Business Administration, at Missouri State University. She has authored six textbooks with expertise in the areas of fashion merchandising, internships, and entrepreneurship.

Fashion Entrepreneurship Second Edition 在线电子书图书目录

Fashion Entrepreneurship Second Edition 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Fashion Entrepreneurship Second Edition 在线电子书图书描述

The second edition of Fashion Entrepreneurship builds on its strong focus on the retail business plan from helping students develop the business concept, to providing them with knowledge of basic business principles, to assisting them in writing a retail business plan. Content is reorganized to bring up front the discussion of the business plan and to incorporate e-retailing throughout the text. The text's sample business, RealWomen, Inc., illustrates the concepts involved in creating a business plan and serves as a model for completing one's own plan, sequentially, as the content of the text is read and applied. In addition, the scope of the book is expanded to include interior and exterior design, visual merchandising, retail store planning and website planning, the role of technology, and global markets.

Fashion Entrepreneurship Second Edition 在线电子书下载 mobi epub pdf txt 在线电子书下载

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