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Scannell, Paddy 作者

译者

1996-11 出版日期

208 页数

990.00元价格

丛书系列

9780631198741 图书编码

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Radio, TV and Modern Life 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Written by one of the foremost and widely–respected writers in the field, this volume sheds new light on the forms and premises of the communicative experience. In doing so, it challenges the theoretical positions of marxist and "political economy of media" analysts who focus largely on the structure of economic and social power within the media. Instead, Scannell explores the structuring of engagement of the viewer/listener with the broadcaster by analysing the communicative intentions of the broadcaster and the understanding by the audience of those intentions. This powerful and accessible book makes an important contribution to media studies in showing students how the history of the media can be enriched by communications theory.

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