Doing Anthropology in Consumer Research 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


Doing Anthropology in Consumer Research

简体网页||繁体网页
Patricia L Sunderland 作者
Left Coast Press
译者
2007-11-30 出版日期
367 页数
USD 94.00 价格
Hardcover
丛书系列
9781598740905 图书编码

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发表于2024-12-25


Doing Anthropology in Consumer Research 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Doing Anthropology in Consumer Research 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Doing Anthropology in Consumer Research 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



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Doing Anthropology in Consumer Research 在线电子书 著者简介

Rita Denny and Patricia Sunderland are anthropologists and founding partners of Practica Group, LLC, where their clients have included General Motors, Daimler-Chrysler, AT&T, Verizon, Boeing, and The Miss America Pageant. They have published articles in Journal of Business Research, Anthropological Quarterly, Human Organization, Consumption Markets and Culture, Research Magazine, and Anthropology News, and book chapters in Advertising Cultures (Berg); Creating Breakthrough Ideas (Bergin and Garvey); and Handbook of Qualitative Research Methods in Marketing (Edward Elgar). Rita Denny and Patricia Sunderland are anthropologists and founding partners of Practica Group, LLC, where their clients have included General Motors, Daimler-Chrysler, AT&T, Verizon, Boeing, and The Miss America Pageant. They have published articles in Journal of Business Research, Anthropological Quarterly, Human Organization, Consumption Markets and Culture, Research Magazine, and Anthropology News, and book chapters in Advertising Cultures (Berg); Creating Breakthrough Ideas (Bergin and Garvey); and Handbook of Qualitative Research Methods in Marketing (Edward Elgar).


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Doing Anthropology in Consumer Research 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Doing Anthropology in Consumer Research 在线电子书 图书描述

This book is an essential new guid to the theory and practice of conducting ethnographic research in consumer environments. Patricia Sunderland and Rita Denny argue that, while the recent explosion in the use of “ethnography” in the corporate world has provided unprecedented opportunities for anthropologists and other qualitative researchers, this popularization too often results in shallow understandings of culture, divorcing ethnography it from its foundations. In response, they reframe the field by re-attaching ethnography to theoretically robust and methodologically rigorous cultural analysis. The engrossing text draws on decades of the authors’ own eclectic research—from coffee in Bangkok and boredom in New Zealand to computing in the United States—using methodologies from focus groups and rapid appraisal to semiotics and visual ethnography. Five provocative forewords by leaders in consumer research further push the boundaries of the field and challenge the boundaries of academic and applied work. In addition to reorienting the field for academics and practitioners, this book is an ideal text for students, who are increasingly likely to both study and work in corporate environments.

(Introduction from http://www.lcoastpress.com/book.php?id=116)

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