Doing Anthropology in Consumer Research 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


Doing Anthropology in Consumer Research

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Patricia L Sunderland 作者
Left Coast Press
譯者
2007-11-30 出版日期
367 頁數
USD 94.00 價格
Hardcover
叢書系列
9781598740905 圖書編碼

Doing Anthropology in Consumer Research 在線電子書 圖書標籤: quali  book  Amazon   


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Doing Anthropology in Consumer Research 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

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Doing Anthropology in Consumer Research 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024



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Doing Anthropology in Consumer Research 在線電子書 著者簡介

Rita Denny and Patricia Sunderland are anthropologists and founding partners of Practica Group, LLC, where their clients have included General Motors, Daimler-Chrysler, AT&T, Verizon, Boeing, and The Miss America Pageant. They have published articles in Journal of Business Research, Anthropological Quarterly, Human Organization, Consumption Markets and Culture, Research Magazine, and Anthropology News, and book chapters in Advertising Cultures (Berg); Creating Breakthrough Ideas (Bergin and Garvey); and Handbook of Qualitative Research Methods in Marketing (Edward Elgar). Rita Denny and Patricia Sunderland are anthropologists and founding partners of Practica Group, LLC, where their clients have included General Motors, Daimler-Chrysler, AT&T, Verizon, Boeing, and The Miss America Pageant. They have published articles in Journal of Business Research, Anthropological Quarterly, Human Organization, Consumption Markets and Culture, Research Magazine, and Anthropology News, and book chapters in Advertising Cultures (Berg); Creating Breakthrough Ideas (Bergin and Garvey); and Handbook of Qualitative Research Methods in Marketing (Edward Elgar).


Doing Anthropology in Consumer Research 在線電子書 著者簡介


Doing Anthropology in Consumer Research 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Doing Anthropology in Consumer Research 在線電子書 圖書描述

This book is an essential new guid to the theory and practice of conducting ethnographic research in consumer environments. Patricia Sunderland and Rita Denny argue that, while the recent explosion in the use of “ethnography” in the corporate world has provided unprecedented opportunities for anthropologists and other qualitative researchers, this popularization too often results in shallow understandings of culture, divorcing ethnography it from its foundations. In response, they reframe the field by re-attaching ethnography to theoretically robust and methodologically rigorous cultural analysis. The engrossing text draws on decades of the authors’ own eclectic research—from coffee in Bangkok and boredom in New Zealand to computing in the United States—using methodologies from focus groups and rapid appraisal to semiotics and visual ethnography. Five provocative forewords by leaders in consumer research further push the boundaries of the field and challenge the boundaries of academic and applied work. In addition to reorienting the field for academics and practitioners, this book is an ideal text for students, who are increasingly likely to both study and work in corporate environments.

(Introduction from http://www.lcoastpress.com/book.php?id=116)

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