Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy

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Delbert Hawkins 作者
McGraw-Hill/Irwin
译者
2011-1-27 出版日期
778 页数
1642.00 元 价格
Hardcover
丛书系列
9780073381107 图书编码

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Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



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这本是扎扎实实读完了,我打心眼底佩服自己。

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Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy 在线电子书 图书描述

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.

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