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Ann O'Reilly 作者

Palgrave Macmillan Trade

译者

2009-9-15 出版日期

256 页数

USD 30.00 价格

Hardcover

丛书系列

9780230616875 图书编码

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发表于2024-09-22

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Good for Business 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Good for Business 在线电子书图书描述

In order to satisfy the heightened demands of today’s more powerful consumer, corporations from Wal-Mart to GE are undergoing an evolutionary transformation in the way they do business--from their operations and strategies to their relationships with customers and communities. In this timely book, two top branding experts team up with a highly regarded specialist in corporate culture and a leading global search consultant to illustrate how the most dynamic and promising companies of today are charting a new path for the corporate brand of tomorrow. Good for Business outlines four key elements that will serve as the cornerstones of the most successful businesses of the future: Purpose Beyond Profit

• Humanized Leadership

• Corporate Consciousness

• Collaborative Partnerships Today, brands matter a lot, and what companies we do business with also matters. In Good For Business , the authors show not only why building an authentic corporate brand is critical to success, but how to do it in a way that creates more loyal customers, develops a devoted workforce, and makes a social difference in the world at large.

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