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Marketing the Populist Politician 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Busby, Robert 作者

译者

2009-10 出版日期

248 页数

$ 113.00 价格

丛书系列

9780230522275 图书编码

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Marketing the Populist Politician 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Marketing the Populist Politician 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Marketing the Populist Politician 在线电子书图书描述

The marketing of politicians has increasingly revolved around the interplay between their social characteristics and their political appeal. The presentation of political leaders as 'ordinary' has become an important criteria for their electoral standing. Marketing the Populist Politician examines how and why selected political leaders from the United Kingdom and United States have adopted a populist remit and presented their ordinariness as an asset when engaging in a fight for popular credibility. It considers how emotional values and social hardship appear to be contemporary necessities in politics, and how these are presented and manufactured for popular consumption.

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