Marketing the Populist Politician 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


Marketing the Populist Politician

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Busby, Robert 作者
譯者
2009-10 出版日期
248 頁數
$ 113.00 價格
叢書系列
9780230522275 圖書編碼

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Marketing the Populist Politician 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Marketing the Populist Politician 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Marketing the Populist Politician 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024



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The marketing of politicians has increasingly revolved around the interplay between their social characteristics and their political appeal. The presentation of political leaders as 'ordinary' has become an important criteria for their electoral standing. Marketing the Populist Politician examines how and why selected political leaders from the United Kingdom and United States have adopted a populist remit and presented their ordinariness as an asset when engaging in a fight for popular credibility. It considers how emotional values and social hardship appear to be contemporary necessities in politics, and how these are presented and manufactured for popular consumption.

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