New Products Management

New Products Management pdf epub mobi txt 電子書 下載2025

出版者:
作者:Crawford, Merle/ Benedetto, Anthony Di
出品人:
頁數:552
译者:
出版時間:2007-10
價格:$ 242.10
裝幀:
isbn號碼:9780073529882
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Written with a managerial focus, "New Product Management" by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a "new product." Many new examples, cases, and research along with the most current topics highlight the new edition of "New Product Management".

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