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The Undermining of Beliefs in the Autonomy and Rationality of Consumers 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

The Undermining of Beliefs in the Autonomy and Rationality of Consumers
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O'Shaughnessy, John/ O'Shaughnessy, Nicholas Jackson 作者
译者
2007-12 出版日期
160 页数
$ 180.80 价格
丛书系列
9780415773232 图书编码

The Undermining of Beliefs in the Autonomy and Rationality of Consumers 在线电子书 图书标签: 外国文学   

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The Undermining of Beliefs in the Autonomy and Rationality of Consumers 在线电子书 图书描述

This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will' have come under attack in the context of consumer choice and similarly, postmodernists have sabotaged the very notion of consumer rationality. O'Shaughnessy and O'Shaughnessy adopt a moderating perspective, reviewing and critiquing these attacks in order to work towards a more nuanced view of the consumer: neither entirely autonomous nor perfectly rational. While the first part of this book concentrates on assailing critiques of 'free-will', the second part takes issue with the postmodernist emphasis on the non-rational. The authors situate these critiques in the context of key academic debate, examining the logic and empirical bases for their claims thus leading to a deeper understanding of 'bounded' rationality and the potential of the adaptive unconscious to affect consumer choice.

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