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The Undermining of Beliefs in the Autonomy and Rationality of Consumers 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

The Undermining of Beliefs in the Autonomy and Rationality of Consumers
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O'Shaughnessy, John/ O'Shaughnessy, Nicholas Jackson 作者
譯者
2007-12 出版日期
160 頁數
$ 180.80 價格
叢書系列
9780415773232 圖書編碼

The Undermining of Beliefs in the Autonomy and Rationality of Consumers 在線電子書 圖書標籤: 外國文學   

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The Undermining of Beliefs in the Autonomy and Rationality of Consumers 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

The Undermining of Beliefs in the Autonomy and Rationality of Consumers 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

The Undermining of Beliefs in the Autonomy and Rationality of Consumers 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


The Undermining of Beliefs in the Autonomy and Rationality of Consumers 在線電子書 用戶評價

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The Undermining of Beliefs in the Autonomy and Rationality of Consumers 在線電子書 著者簡介

The Undermining of Beliefs in the Autonomy and Rationality of Consumers 在線電子書 著者簡介

The Undermining of Beliefs in the Autonomy and Rationality of Consumers 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

The Undermining of Beliefs in the Autonomy and Rationality of Consumers 在線電子書 圖書描述

This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will' have come under attack in the context of consumer choice and similarly, postmodernists have sabotaged the very notion of consumer rationality. O'Shaughnessy and O'Shaughnessy adopt a moderating perspective, reviewing and critiquing these attacks in order to work towards a more nuanced view of the consumer: neither entirely autonomous nor perfectly rational. While the first part of this book concentrates on assailing critiques of 'free-will', the second part takes issue with the postmodernist emphasis on the non-rational. The authors situate these critiques in the context of key academic debate, examining the logic and empirical bases for their claims thus leading to a deeper understanding of 'bounded' rationality and the potential of the adaptive unconscious to affect consumer choice.

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